Strategy
    Jan 15, 2024
    5 min read

    How to Validate Your Startup Idea in 48 Hours

    How to Validate Your Startup Idea in 48 Hours

    How to Validate Your Startup Idea in 48 Hours

    Before you spend weeks building an MVP, you need to validate that people actually want what you're building. Here's how to do it in just 48 hours.

    Step 1: Define Your Problem Statement

    The biggest mistake founders make is falling in love with their solution before understanding the problem. Start by writing a clear problem statement:

  1. Who has this problem?
  2. How painful is it?
  3. How are they solving it today?
  4. Step 2: Find 10 People With This Problem

    You don't need a fancy landing page or a prototype. You need conversations. Find 10 people who might have this problem and talk to them.

  5. LinkedIn is your friend
  6. Reddit communities
  7. Twitter/X searches
  8. Friends of friends
  9. Step 3: The Mom Test

    Don't ask "Would you use this?" Instead, ask about their past behavior:

  10. "Tell me about the last time you dealt with [problem]"
  11. "What did you try?"
  12. "What was frustrating about existing solutions?"
  13. Step 4: Pre-sell Before Building

    If you've found a real problem, try to get commitments before building:

  14. Collect emails on a landing page
  15. Ask for pre-orders
  16. Get letters of intent from businesses
  17. What's Next?

    If you've validated demand, you're ready to build. That's where we come in. We build MVPs in 2 weeks so you can start getting real user feedback.

    Ready to build your MVP?

    Turn your idea into a working product in 2 weeks.

    Book a Free Call
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