Growth
Dec 28, 2023
6 min read
Why Startups Fail After MVP Launch (And How to Avoid It)
Why Startups Fail After MVP Launch (And How to Avoid It)
You launched your MVP. Congrats! Now the real work begins. Here's why most startups stall after launch and how to avoid it.
Mistake #1: Building More Features Instead of Talking to Users
After launch, the temptation is to keep building. Resist it. Your #1 job is now talking to users.
Mistake #2: Vanity Metrics
Page views and signups don't matter if users don't stick around. Focus on:
Mistake #3: Premature Scaling
Don't hire. Don't spend on marketing. Don't raise money. Not until you have:
The First 90 Days Playbook
**Days 1-30:** Talk to every user. Find patterns.
**Days 31-60:** Fix the biggest pain points.
**Days 61-90:** Test one growth channel.